--- title: "The Commercial CTO: Cultivating Product, Operations, and Culture | Richard Wainwright" description: "Richard is an experienced executive leader who can transform critical operations, build new products or services, and turn around failing functions. He is adept at driving change within complex matrix organisations and delights in challenging norms to build motivated and engaged global teams.\n\nRichard has over 20 years in technology leadership, product, design, build, and pre-sales.\n\nHe has built, commercialised, and operated SaaS and managed services offerings for global software and managed services firms." --- [Skip to content](https://www.re-flexive.uk/blog/author/richard-wainwright#main-content) ![Re-flexive Logo PNG](https://www.re-flexive.uk/hs-fs/hubfs/Re-flexive%20Logo%20PNG.png?width=4350&height=1329&name=Re-flexive%20Logo%20PNG.png) - [Home](https://www.re-flexive.uk/) - [Contact](https://www.re-flexive.uk/contact) - Services Show submenu for {{ link.label }} - [Human Risk Management](https://www.re-flexive.uk/human-risk-management) - [Fractional CTO](https://www.re-flexive.uk/fractionalservices) - [Customer Portal](https://app.user-training.com/portal/8b686e32-00fb-4ab8-b7a6-162df5bcb3f0) Open main navigation Close main navigation - [Home](https://www.re-flexive.uk/) - [Contact](https://www.re-flexive.uk/contact) - Services Show submenu for {{ link.label }} - [Human Risk Management](https://www.re-flexive.uk/human-risk-management) - [Fractional CTO](https://www.re-flexive.uk/fractionalservices) - [Customer Portal](https://app.user-training.com/portal/8b686e32-00fb-4ab8-b7a6-162df5bcb3f0) # Blog Lorem ipsum dolor sit amet, consectetur adipiscing elit. [![](https://www.re-flexive.uk/hubfs/How%20can%20a%20security%20awareness%20programme%20help%20reduce%20successful%20Phishing%20attacks.png)](https://www.re-flexive.uk/blog/how-can-a-security-awareness-programme-help-reduce-successful-phishing-attacks) [Operations](https://www.re-flexive.uk/blog/tag/operations), [Strategy](https://www.re-flexive.uk/blog/tag/strategy), [Cyber Security](https://www.re-flexive.uk/blog/tag/cyber-security), [User Training](https://www.re-flexive.uk/blog/tag/user-training), [Phishing](https://www.re-flexive.uk/blog/tag/phishing), [Awareness Programme](https://www.re-flexive.uk/blog/tag/awareness-programme) ## [How can a security awareness programme help reduce successful Phishing attacks?](https://www.re-flexive.uk/blog/how-can-a-security-awareness-programme-help-reduce-successful-phishing-attacks) ![Picture of {{ content.blog_author.display_name }}](https://app.hubspot.com/settings/avatar/98b41815717a340822b1263d705723ef) [Richard Wainwright](https://www.re-flexive.uk/blog/author/richard-wainwright) Jul 3, 2023 9:20:13 AM Phishing is one of the easiest ways to breach an organisation. Bad actors can deploy tooling to sear... [Read more](https://www.re-flexive.uk/blog/how-can-a-security-awareness-programme-help-reduce-successful-phishing-attacks) [![](https://www.re-flexive.uk/hubfs/A%20linkedin%20post%20titled%20Should%20you%20go%20multi-cloud%20with%20the%20tagline%20for%20your%20SaaS%20application.png)](https://www.re-flexive.uk/blog/the-pros-and-cons-of-multi-cloud-strategies-for-saas-application-hosting) [Product](https://www.re-flexive.uk/blog/tag/product), [Operations](https://www.re-flexive.uk/blog/tag/operations), [Strategy](https://www.re-flexive.uk/blog/tag/strategy), [Cloud](https://www.re-flexive.uk/blog/tag/cloud), [Efficiency](https://www.re-flexive.uk/blog/tag/efficiency) ## [The Pros and Cons of Multi-Cloud Strategies for SaaS Applications](https://www.re-flexive.uk/blog/the-pros-and-cons-of-multi-cloud-strategies-for-saas-application-hosting) ![Picture of {{ content.blog_author.display_name }}](https://app.hubspot.com/settings/avatar/98b41815717a340822b1263d705723ef) [Richard Wainwright](https://www.re-flexive.uk/blog/author/richard-wainwright) Jun 23, 2023 7:33:29 AM When I’ve gone about building new SaaS offerings, I’ve always been amazed by the passionate argument... [Read more](https://www.re-flexive.uk/blog/the-pros-and-cons-of-multi-cloud-strategies-for-saas-application-hosting) [![](https://www.re-flexive.uk/hubfs/Designer.png)](https://www.re-flexive.uk/blog/consider-your-strategy-when-ideating-products-what-type-of-business-do-you-want-to-be) [Product](https://www.re-flexive.uk/blog/tag/product), [Operations](https://www.re-flexive.uk/blog/tag/operations), [Strategy](https://www.re-flexive.uk/blog/tag/strategy) ## [Consider your strategy when building products – what type of business do you want to be?](https://www.re-flexive.uk/blog/consider-your-strategy-when-ideating-products-what-type-of-business-do-you-want-to-be) ![Picture of {{ content.blog_author.display_name }}](https://app.hubspot.com/settings/avatar/98b41815717a340822b1263d705723ef) [Richard Wainwright](https://www.re-flexive.uk/blog/author/richard-wainwright) Jun 22, 2023 9:10:30 AM As a startup or scale-up, you may have already created a great product, but have you considered what... [Read more](https://www.re-flexive.uk/blog/consider-your-strategy-when-ideating-products-what-type-of-business-do-you-want-to-be) [![](https://www.re-flexive.uk/hubfs/Linkedin%20Post%20Product%20success%20is%20more%20than%20just%20features%20and%20design%2c%20service%20and%20operations%20matter%20too!.png)](https://www.re-flexive.uk/blog/product-success-more-than-just-features-and-design) [Product](https://www.re-flexive.uk/blog/tag/product) ## [Product Success: More than Just Features and Design](https://www.re-flexive.uk/blog/product-success-more-than-just-features-and-design) ![Picture of {{ content.blog_author.display_name }}](https://app.hubspot.com/settings/avatar/98b41815717a340822b1263d705723ef) [Richard Wainwright](https://www.re-flexive.uk/blog/author/richard-wainwright) Jun 7, 2023 3:20:32 PM Most business people attribute the success of a product to its features and design, treating it as a... [Read more](https://www.re-flexive.uk/blog/product-success-more-than-just-features-and-design) ## Drive people to your products and services Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Learn more # Re-flexive [Follow us on Facebook](https://www.linkedin.com/company/re-flexive-technology-services/) Copyright © 2023 all rights reserved Registered office:  Unit A, 82 James Carter Road,  IP28 7DE, UK Company Registration: 14967795 [Privacy Policy](https://www.re-flexive.uk/privacy-policy) - [Home](https://www.re-flexive.uk) - [Contact](https://www.re-flexive.uk/contact) - Services - [Human Risk Management](https://www.re-flexive.uk/human-risk-management) - [Fractional CTO](https://www.re-flexive.uk/fractionalservices) - [Customer Portal](https://app.user-training.com/portal/8b686e32-00fb-4ab8-b7a6-162df5bcb3f0) ---